Holiday Inn Resort Becomes Catalonia in Montego Bay, Jamaica.

Montego Bay is Jamaica’s second-largest city by area and fourth-largest by population. It is famous for its white sand beaches, colorful local culture, and warm people. A new change is expected to be realized shortly as Holiday Inn Resort is set to be branded as Catalonia. The resort will be relaunched on the 1st of July 2024. This transition is to enhance the experience of the resort guests and deliver luxury beyond expectations. Here is a breakdown of what this change means and what you can expect from Catalonia Montego Bay.

Background of the Acquisition

The Holiday Inn Resort, Montego Bay is one of the most established hotels in Jamaica and is managed by East Bay Management Company led by Jamaican entrepreneur Kevin Hendrickson. This property was bought by Hendrickson in 2008 from Intercontinental Hotel Group, IHG, and has been run as a franchise. This decision to sell the resort to Catalonia Hotels & Resorts, a leading Spanish hotel chain is pivotal to bringing new investment and know-how to the asset. 

It should be noted that Kevin Hendrickson’s decision to sell was not a result of a hasty decision. He oversaw several improvements in the Holiday Inn Resort and ensured that it provided excellent service, which in turn made it a favorite spot for locals and foreigners. This decision was primarily driven by the possibility for further expansion and a need to maintain high levels of service to guests within an internationally established brand affiliation. Read more here.

Why Catalonia Hotels & Resorts?

Catalonia Hotels & Resorts, with over 40 years in tourism, expands into Jamaica by acquiring Holiday Inn Resort in Montego Bay. Known for quality service and innovation, the brand’s move signifies strategic growth. General Manager Félix Navas expresses excitement, highlighting the opportunity to enhance guest experiences and uphold corporate responsibility in the new location.

Planned Investments and Enhancements

It is anticipated that Catalonia Hotels & Resorts will spend a lot of resources to renovate the resort to fit its brand reputation. These enhancements will cover all the aspects of the property such as guest room, food & beverage, entertainment, and recreation. It aims to offer an exclusive experience that includes luxury and Jamaican culture.

Upgraded Amenities and Facilities

New features in the rooms & suites include contemporary comforts without losing the Caribbean feel of the resort. Improvements include changes to the dining service with new gourmet restaurants catering to different customer tastes. The resort and accommodation services, including pools, fitness centers, and entertainment, will also be improved. This will give the guests an all-around luxurious touch.

Innovative Wellness Programs and Sustainability Initiatives

Furthermore, Catalonia plans to develop new approaches to wellness programs and combine local wellness practices with contemporary spa techniques. This well-being concept will provide guests with comprehensive rejuvenation instead of regular leisure massages. The resort will also increase its environmental conservation efforts which are in line with Catalonia’s policy on sustainable tourism.

Commitment to the Local Community

Indeed, one of the most striking features of this change is the focus of Catalonia on the local population. Fortunately, the brand has stated it will engage local employees, partners, and other stakeholders in the process to achieve the objectives of rebranding favorably. This focus on sustainability and positive local impact thus fits perfectly with Jamaica’s emphasis on sustainable tourism development.

Environmental Sustainability

This applies to their environmental policies as well. Catalonia has set aggressive sustainable development targets in emissions, waste management, water, and energy conservation. These measures aim to make their activity positively impact communities and the environment and serve as an example of sustainable tourism.

Economic and Social Responsibility

The hotel has implemented programs to support education and health needs in society. By procuring products and services from Catalonia, the government seeks to increase business activity and support local suppliers. It will create employment opportunities for young people, supporting local companies, and promoting the country’s image to the world.

Attraction of High-End Tourists

The name change to Catalonia is expected to bring more distinguished tourists to Montego Bay, thereby expanding the type of tourists to the island. Consequently, this can lead to an increased demand for premium services and experiences with other local businesses being forced to follow suit. Moreover, this investment is expected to have a domino effect on the region and help grow and develop Jamaica’s tourism industry.

What Guests Can Expect

Guests checking into the recently repositioned Catalonia Montego Bay can expect quality, comfort, and true Jamaican hospitality. Additionally, the level of service delivery will remain high, with all-inclusive services being maintained. Moreover, from mouth-watering food and fine wines to fabulous shows and leisurely spa treatments, Catalonia promises to deliver an enthralling vacation.

Luxurious Accommodations

Catalonia Montego Bay offers spacious, well-furnished rooms with modern amenities and stunning Caribbean Sea views for guests.  For those seeking extra luxury, there are rooms with private terraces and additional amenities. The resort is designed to accommodate both families and adults.

Diverse Dining Options

Catalonia Montego Bay, in particular, boasts an extensive list of dining possibilities. There are several restaurants on the premises, offering Jamaican food as well as other international dishes, including gourmet. Culinary connoisseurs can enjoy full-service dining featuring exquisite cuisines and alcoholic and non-alcoholic beverages. Additional fun such as special themed nights and culinary events enhances guests’ experiences, providing them with diverse entertaining meal experiences at the hotel.

Recreation and Relaxation

Accommodation guests can engage in numerous leisure and relaxation activities within Catalonia Montego Bay. Additionally, the large pool zones are great for relaxation, sunbeds, and professional attendants to wait on the guests, making it even better. Furthermore, for those who want to be pampered, the spa provides various services and options to help renew the physical and mental self. Moreover, in terms of daily activities and entertainment programs, entertainment is available for all ages.

Cultural Experiences

Catalonia Montego Bay has amazing options to experience Jamaica’s culture and history. The resort also offers local activities and sightseeing services where guests can explore the natural and historical attractions of the island. Interaction with local artisans and performers is promoted to help immerse oneself in the local culture. Thus, tourists are not only entertained, but they also learn more about Jamaican culture.

Conclusion

The name change from Holiday Inn Resort Montego Bay to Catalonia is a huge boost to the Jamaican hospitality industry.

Now under the management of Catalonia Hotels & Resorts, travelers will be able to enjoy an upscale service. This service still captures the spirit of the island. This change hints at an improvement in the range of services available in the resort and indicates an increasing interest in the Jamaican tourism market. Expectations rise for the launch of the new Catalonia Montego Bay by July 1, 2024, for both new and repeat visitors.

The investment by Catalonia is clear evidence that Jamaica remains a premier tourist attraction. Combining state-of-the-art services, the local color, and the company’s social responsibility, the new Catalonia Montego Bay is positioned to become an example of a Caribbean resort. Visit here for more updates.